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Built for Shopify brandsTrusted by ecommerce teams worldwide

Daily Ecommerce Competitive Brief

May 28, 2025

Industry: Beauty & skincare

Yesterday at a glance

  • 3Price changes
  • 2Promotions launched
  • 1New product release
  • 4Ad creatives detected

Highest priority

GlowSkin launched a 20% bundle offer targeting your best-selling category.

They're increasing AOV while improving conversion on bundled products.

High impact

Recommended action

Launch a similar bundle test within the next 7 days to stay competitive and protect market share.

Expected impact

+5–12%AOV Increase
MediumConfidence

Competitor highlights

GS

GlowSkin

20% off bundle on Vitamin C + Hyaluronic Acid

Promotion

Recommended action

Launch competing bundle

LB

Luxe Beauty

increased prices by 7% on best sellers

Price Change

Recommended action

Maintain pricing advantage

SF

Skinful

launched new Vitamin C Serum

Product Launch

Recommended action

Review positioning & USPs

View full briefing

Actual alerts. Real recommendations.

Promotion2h ago
15%Off Sitewide

The Ordinary is running 15% off sitewide.

Recommended action

Consider matching or highlighting your value props.

OpportunityHigh
Price change5h ago
Minimalist increased prices by 7% on best sellers.

Minimalist increased prices by 7% on best sellers.

Recommended action

Keep monitoring impact on conversion and margin.

ThreatMedium
Ad creative7h ago
GlowSkin is running new ad creatives for their vitamin C range.

GlowSkin is running new ad creatives for their vitamin C range.

Recommended action

Review messaging and test similar hooks.

MonitorLow

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Competitors watched

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  • Pricing & promotion tracking
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Your competitors are making moves.

Will you know before they win?